Blue Ocean Strategy, Expanded Edition
Hersteller: Harvard Business Review Press / EAN-Nummer: 9781625274496
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Anbieter: Thalia-Fremdsprachen
Blue Ocean Strategy, Expanded Edition
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Preis: 27,99 Euro (+ Versandkosten 0,00 Euro)
ID: 17773278501
TOP PREIS!
Anbieter: Thalia Bücher Medien
Blue Ocean Strategy, Expanded Edition
A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Preis: 27,99 Euro (+ Versandkosten 0,00 Euro)
ID: 21224721845
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