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Produktvorschläge:
Sandifer, C. Edward: Cauchy¿s Cours d¿analyse
Sandifer, C. Edward: Cauchy¿s Cours d¿analyse
In 1821, Augustin-Louis Cauchy (1789-1857) published a textbook, the Cours d¿analyse, to accompany his course in analysis at the Ecole Polytechnique. It is one of the most influential mathematics[...]
EAN 9781441905482
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146,57€
von: Averdo (Allrounder 2)

Digital and Social Media Marketing

Hersteller: Springer / EAN-Nummer: 9783030243739


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Digital and Social Media Marketing

Anbieter: Thalia-Fremdsprachen

Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. [...]

Anbieter-Kategorie: Fremdsprachige Bücher

Preis: 155,99 Euro (+ Versandkosten 0,00 Euro)

ID: 20236825791

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Digital and Social Media Marketing

Anbieter: Thalia Bücher Medien

Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. [...]

Anbieter-Kategorie: Fremdsprachige Bücher

Preis: 155,99 Euro (+ Versandkosten 0,00 Euro)

ID: 20306896590


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