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Ich schwebe über Krakau: Erinnerungsbilder
Ich schwebe über Krakau: Erinnerungsbilder
Binding : Gebundene Ausgabe, Edition : 3, Label : Carl Hanser, Publisher : Carl Hanser, medium : Gebundene Ausgabe, numberOfPages : 288, publicationDate : 2000-08-21, authors : Adam Zagajewski, translators : Henryk Bereska, languages[...]
EAN 9783446199231
Hersteller: Adam Zagajewski
Bester Preis:
7,99€ (+1.99)
von: Medimops (gebrauchtes)
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Vom Kopf ins Herz
Vom Kopf ins Herz
Binding : Gebundene Ausgabe, Edition : Nachdruck., Label : Menani, Publisher : Menani, medium : Gebundene Ausgabe, numberOfPages : 168, publicationDate : 2002-01-01, authors : Bühler, Franz X., languages : german, ISBN : 3941633104
EAN 9783941633100
Hersteller: Bühler, Franz X.
Bester Preis:
5,99€ (+1.99)
von: Medimops (gebrauchtes)
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Twain, Mark: Ich bin der eselhafteste Mensch, den ich je gekannt habe 1+2
Twain, Mark: Ich bin der eselhafteste Mensch, den ich je gekannt habe 1+2
Sie denken, Sie kennen Mark Twain? Weit gefehlt! Twain in Höchstform: Amerikas größter Humorist offenbart uns ungekannte Geheimnisse und Abenteuer seiner[...]
EAN 9783351033330
Bester Preis:
19,95€
von: Averdo
Klarheit: Der Schlüssel zur besseren Kommunikation
Klarheit: Der Schlüssel zur besseren Kommunikation
Binding : Gebundene Ausgabe, Label : Econ, Publisher : Econ, medium : Gebundene Ausgabe, numberOfPages : 256, publicationDate : 2015-09-11, authors : René Borbonus, languages : german, ISBN[...]
EAN 9783430201810
Hersteller: René Borbonus
Bester Preis:
14,99€ (+1.99)
von: Medimops (gebrauchtes)
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Neumeier, Marty: The Brand Gap

Hersteller: Pearson Studium / EAN-Nummer: 9780321348104


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Neumeier, Marty: The Brand Gap

Anbieter: Averdo

Neumeier, Marty: The Brand Gap
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! . With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. . Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. . Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Anbieter-Kategorie: Fachbücher, Lernen & Nachschlagen

Preis: 24,82 Euro (+ Versandkosten 0,00 Euro)

ID: 23625159840

Brand Gap, The: Revised Edition

Anbieter: Thalia-Fremdsprachen

Brand Gap, The: Revised Edition
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” [...]

Anbieter-Kategorie: Fremdsprachige Bücher

Preis: 31,99 Euro (+ Versandkosten 0,00 Euro)

ID: 24015884852

Brand Gap, The: Revised Edition

Anbieter: Thalia Deutsch

Brand Gap, The: Revised Edition
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” [...]

Anbieter-Kategorie: Fremdsprachige Bücher

Preis: 31,99 Euro (+ Versandkosten 0,00 Euro)

ID: 24015869406

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