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Allein unter Juden
Allein unter Juden
Ende 2012 erschien Tuvia Tenenboms furioser Reisebericht Allein unter Deutschen, der heftig diskutiert wurde und monatelang auf der Bestsellerliste stand. Nach seiner Deutschland-Tour hat sich Tenenbom 2013 auf Entdeckungsreise durch Israel begeben. Dreißig[...]
EAN 9783942057707
Hersteller: John von RBmedia Verlag
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11,99€
von: Thalia-Fremdsprachen
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Keine Angst vor Prüfungen
Keine Angst vor Prüfungen
Eltern müssen nicht tatenlos zusehen, wenn das eigene Kind aus Prüfungsangst nicht die Leistungen bringt, die aufgrund seines kognitiven Leistungsvermögens zu erwarten wären. Prüfungsangst ist ein gedankliches Konstrukt,[...]
EAN 9783893217052
Hersteller: Neptun Media
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17,95€
von: Thalia-Fremdsprachen
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Hersteller: Alpina Publisher / EAN-Nummer: 9785961482157

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Anbieter: Thalia Hörbücher

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why does an American SUV have to have round headlights? Why is the idea of making cheese from pasteurized milk doomed to failure in France? Why should advertising for the same product in America, Germany or France be different? Because the perception of any thing, phenomenon or concept-be it a car, food, human relations or even the country itself-goes back to the earliest impressions of childhood and is stored in the deepest part of the brain, which is responsible for survival. The secret meaning of established images is different in every culture. It is a kind of lock, and it is opened with the help of a cipher - the cultural code. The study of cultural codes led psychologist Clotaire Rapaille to the business world, where his knowledge has brought great practical benefit. The world's leading companies use Rapaille's ideas in product development and advertising campaign planning. [...]

Anbieter-Kategorie: Hörbuch-Downloads

Preis: 10,99 Euro (+ Versandkosten 0,00 Euro)

ID: 20879889043
TOP PREIS!
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Anbieter: Thalia-Fremdsprachen

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why does an American SUV have to have round headlights? Why is the idea of making cheese from pasteurized milk doomed to failure in France? Why should advertising for the same product in America, Germany or France be different? Because the perception of any thing, phenomenon or concept-be it a car, food, human relations or even the country itself-goes back to the earliest impressions of childhood and is stored in the deepest part of the brain, which is responsible for survival. The secret meaning of established images is different in every culture. It is a kind of lock, and it is opened with the help of a cipher - the cultural code. The study of cultural codes led psychologist Clotaire Rapaille to the business world, where his knowledge has brought great practical benefit. The world's leading companies use Rapaille's ideas in product development and advertising campaign planning. [...]

Anbieter-Kategorie: Hörbuch-Downloads

Preis: 10,99 Euro (+ Versandkosten 0,00 Euro)

ID: 20881124770
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