The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Ema

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The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Ema
Binding : Taschenbuch, Label : Etienne Garbugli, Publisher : Etienne Garbugli, medium : Taschenbuch, numberOfPages : 256, publicationDate : 2023-07-12, releaseDate : 2023-07-12, authors : Étienne Garbugli, ISBN : 177807409X

Anbieter-Kategorie: Bücher

ID: 23323422978

Garbugli, Étienne: The SaaS Email Marketing Playbook
The SaaS Email Marketing Playbook

Anbieter-Kategorie: Bücher & Zeitschriften > Fachbücher, Lernen & Nachschlagen

ID: 23767522453

The SaaS Email Marketing Playbook
'A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out.'- Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: increase onboarding and trial conversions; reduce churn; and grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: product onboarding completion; engagement; sales; and upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:Investing in more ads; Building new features hoping they'll drive engagement; Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR: how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions; how to double, triple, or quadruple the performance of every single [...]

Anbieter-Kategorie: Fremdsprachige Bücher

ID: 23939131043